Elevated Design, Seamless Experience
The product, a smart kitchen stove knob controlled via app, needed a stronger digital presence. However, the existing design felt unpolished and lacked the thoughtful UX/UI expected in consumer tech.
Ensuring a seamless and interactive experience that keeps visitors engaged, we implemented a strategic layout, aligned with market design trends, and clear calls to action to improve online sales conversions while reducing bounce rates and creating a frictionless journey.
Client was on a tight budget not allowing user research. Instead, I leaned on my design expertise to audit the existing webpage and did market research to look at what brands in the same space were doing. I noticed more attention to visual design and better imagery of product functions.
I drew layout inspiration from other consumer electronics brands, such as Google Nest, Oura, and Ring. My focus was clean layouts, modern typeface, and color pallet with cohesive undertones.
Home Page Transformation
Overly detailed icons are overwhelming to users.
Mismatch brand color pallet.
Images do not feature product in use.
Added on both options for user skimmability.
Added technology integration capabilities.
