Challenge
The existing product page for a vape-filling machine startup was lacking the desired engagement. It needed a revamped visual design based on industry standards and to present the machine in an approachable way both for warehouse workers and key decision-makers.
Goals
Align with industry aesthetics
Add humanizing elements and service messaging
Simplify the machine’s usability
I learned the most important thing to them was trust, in that your company cares about the industry and that your product will be an asset, not a burden to their company.
I combined market research of the industry and interviewed real users on usertesting.com.
Product Page Transformation
Text is hard to read
Added how machine works
Added customer testimony for credibility
Added fast facts before scroll
Added support
services
Results
via google analytics over a 90 day period
37%
increase
engagement rate
24%
increase
engagement time
25%
increase
returning users
08%
decrease
bounce rate