Improved Visual Storytelling for Smart Kitchen Startup
Goals
Enhance product storytelling
Strengthen emotional connection
Support UX Imagery
The existing website featured generic images of food and people cooking, failing to highlight the smart stove knob in a meaningful way. The visuals lacked a clear connection to the product and did not reflect the needs, behaviors, or lifestyles of the target audience.
Finding examples in the market the OURA smart ring uses images that represent target markets. The first focuses on women's health showing how the ring supports pregnancy-related needs.
The second aligns with our goals for OME, depicting two potential buyers: the son, who values the technology for ensuring his father's well-being, and the father, who may have purchased it to monitor his health and stay active for his granddaughter.
images via oura smart ring
Approach
Developed target personas to define key customer segments.
Selected images that featured the product in use, rather than unrelated cooking scenes.
Ensured visuals aligned with real user contexts, making the product feel intuitive and essential in everyday life.
Concept 1
This concept showcases our busy mom persona in the kitchen, multitasking while caring for her child. When her hands are full and she's distracted, she uses Alexa to stop the burner, highlighting the product's seamless Alexa integration and hands-free functionality.
Concept 2
In this concept the son expresses calm happiness, feeling reassured by OME's technology, which ensures his father's safety and well-being. Meanwhile, the father is content and grateful for being able to maintain his independence.
By incorporating target personas into image selection, I helped align the website’s visuals with user expectations, making the product feel more relevant and increasing clarity on its value proposition. This process reinforced how thoughtful imagery plays a role in UX/UI by shaping perception, guiding user attention, and supporting product storytelling.